Here are two boxes of vitamins I take, separated by a few months in production time, newer version on the right.
Same product, one change:
The original version is marked “Age 50+“, denoting the people it’s optimized for: those aged 50 and above (“+”).
The new version is marked “SLVR+“. After some thought I figured “SLVR” may stand for Silver, meaning people with gray hair. Of course this renders the “+” unnecessary and confusing.
Bottom line: some marketroid had a stupid idea to take a perfectly clear caption and make it confusing as hell.
Bad, bad marketroid!
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