With the wonders of Google Maps at our service, we can get some interesting insights. Take the photo below, also viewable here. This is the older part of the Microsoft campus at Redmond, where much of the software in the computer I’m writing this on was developed.
Notice how the buildings all have cross shapes visible in their plans. This is not because of a religious bias in the company’s management. It is, I was told when I visited there, because Bill Gates had decided when he started the company that an effective software engineer needs the peace and quiet made possible by an office with a door. Indeed, while myriads of hi-tech engineers (yours truly included) work in cubicles in the noisy open space made famous by the Dilbert comic strip, Microsoft coders all have their own individual offices with real doors to block out the world when they need to concentrate. Of course such an office requires a window too, or it gets claustrophobic… which explains the shape of the buildings - with a need for so many windows, they had to be made with a convoluted outline, to maximize surface-to-bulk ratio.
For my part, I admire the tenacity - Microsoft moved to Redmond in 1986, and 22 years later they still resist the temptation to compress their engineers into cubes. They have a good thing, and they stick to it!
of a much stronger, foamy brew; and upon inquiring how they could produce it at home we were shown the Brikka, the machinetta with the “sbuffo” (the dictionary says “gust of wind; puff“, but a fiery snort sounds more appropriate to convey this word’s feel).
While they were at it, they also did the handicapped spaces - now no one can say (honestly or not) that they didn’t notice the faded symbol on the pavement; if you park in one of these spaces, it stares you right in the face.
Worth a thousand words?
Greg Bear’s hyper-imaginative Sci Fi novel “Eon” brings its protagonists to a parallel reality whose highly advanced post-humans use Picting to communicate; that is, they project in mid-air sequences of holographic icons to convey their thoughts.
This may work for post-humans… but can become a problem when mere mortals try it with excessive zeal. I refer to the increasingly common practice of using pictures and icons in signage and instruction manuals, even when written text would be far better. The notion that pictures are easier to grasp works fine for signs like “left turn” on a road, or “Danger - High Voltage” on a transformer, which are reasonably self-explanatory. And they are invaluable in instruction manuals when they illustrate some technical complexity explained in the text. The problem begins when those manuals start conveying complex concepts like “Don’t drop this camera on a hard floor”, which they might do by showing a person weeping as the camera smashes to pieces…
Take this picture, from a Konica camera manual. Can you decipher its meaning? Fortunately the text on the same page explains: it means “The battery should be replaced when the flash takes more than eight seconds to charge”. That’s 15 words, and they are far better than the picture. And from the same manual (this time without a Rosetta stone in the text), the “Don’ts” in this mosaic:
The Thermometer I can get, and maybe the “Don’t take a screwdriver to this camera” (or is it, “Don’t stick a screwdriver in the lens?)… but the one in the center eludes me (”Don’t take photos on windy days”??) and the one to its right is a total mystery (”Beware radiation emanating from TV sets and refrigerators”? Or is that a Microwave oven? And since when do fridges emit anything?)
But no manual beats the one we have for our Electrolux dishwasher, which has a pull-out card that starts with exhorting its own virtues (top row, which merely illustrates one word, “RTFM”); then goes on to totally confuse us (is this filter cleanup due daily? Weekly? Daily, but only during the first week of each month?)
And then it shows this masterly rendition of “Help the environment by only using as much detergent as needed”:
Sometimes, I guess, a word (wisely selected) is worth a thousand pictures!