See this water tap.
Now when you want to turn it on, what do you do? What I did, is grab the handle and try to turn it anti clockwise, around its vertical axis. And nothing happened, it refused to budge.
Here’s how you turn the water on with this tap:
You see, it has one of the modern mechanisms where you raise the handle, rather than rotate it.
Nothing wrong with that, but in this case the design sends a conflicting and confusing message, for two reasons: first, the handle definitely looks (when in the off position) like it’s supposed to rotate; and second, the ornate brass look suggests the vintage design paradigm, from before the modern form came in.
Confusing! 🙁