Commonsense Design Nathan Zeldes blogs on everyday product design

November 18, 2010

Apple world domination 2: Cool packaging!

Filed under: Good design — Tags: — Nathan Zeldes @ 8:56 am

I was in an appliance store and noticed a stack of boxes containing Kenwood mixers. All other appliances were in ugly white or brown cardboard boxes with some text printed on them; but these mixers were housed in sleek boxes like this:

Kenwood mixer packaging

This immediately rang a bell: I’ve seen this sort of super-trendy, designer-look packaging before. Of course I have: Apple Computer has been selling their cool products in them for some time! Looks like Apple’s influence on product design, which I’ve remarked on before, is extending to the packaging world too; and if you have any doubt, look at the name of the mixer near the top of the box. Used to be that mixers were called names like Kitchen Chef or Model M-2398A; but this one is called a kMix, no less! Small wonder that the box has the hallmarks of the packaging of an iPod, or an iPhone, as seen below!

Apple Packaging

Photo courtesy astroot, shared on flickr under CC license.

November 9, 2010

Convergent evolution of nonsense monsters

Filed under: Odds and Ends — Tags: , — Nathan Zeldes @ 6:40 pm

The idea of a time traveler messing up the present by changing the past is a Sci-Fi staple, and is used to good advantage in Ray Bradbury’s 1952 short story, “A sound of thunder”. Bradbury’s subtlety is sadly lost in the 2005 movie of the same name; here, silly looking monsters run amok in the perturbed present of the movie. If you haven’t watched it, you may wish to save your time for something better.

However, there is one monster that caught my attention. This is a 50-foot eel-like monster that happily chases the humans in the flooded subway tunnels. here are two shots of its head:

Eel monster from "A sound of thunder"

These photos don’t do the eel justice -this is one creature you don’t want to be close to – but what struck my associative imagination at once was the certainty that I’ve seen this face before!

The Jabberwock's head, detail from John Tenniel's illustrationYou can see where I’d met it  in the image at right. This is a detail from John Tenniel’s illustration of the Jabberwock, the monster in Lewis Carroll’s immortal nonsense poem from the second Alice book, “Through the looking glass”. Here is the very same bulbous head on a long neck, with the four tentacles and the bulging eyes. Only the dentition is different.

So how did the Jabberwock and the Eel come to be so similar? I see two possibilities. Perhaps the movie’s effects people had seen the Tenniel classic and copied it, consciously or otherwise. But if they haven’t, we may have here a strange case of convergent evolution, where two unrelated creatures evolve in parallel under similar constraints and attain the same outcome. What parallel constraints, you ask? Well, in both cases the artists were striving to objectify nonsense. Carroll’s Jabberwock is part of a wonderful nonsense poem; whereas the movie, though far from wonderful, is itself a sorry piece of cinematic nonsense!

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