One problem with CRT-based television sets and computer monitors was that they took a long moment to turn on, because of the inherent necessity to heat up the filament of the picture tube. How fortunate, then, that the new generation of flat screen displays does not have a filament, allowing them to turn on practically instantly.

But allowing is not the same as doing it. We bought this little 22″ LCD TV recently, made by MAG, and when you turn it on it takes a full 8 seconds before the picture shows up on the screen. And the last two of those seconds are devoted to showing the manufacturer’s logo! Opinions about User Experience may vary, but no one would argue that staring at a dark screen, with or without a logo on it, can really enhance that experience.

MAG LCD TV with logo on screen

With all respect, MAG designers, you’re welcome to etch your logo on the screen bezel in all its glory (as you have); but when I hit that On/Off switch, I want the screen to light up in 2 seconds, max. I know you could do it, if you set your minds to it!