I was visiting an office where they had one of these delightful Espresso machines, an Espresso Point by Lavazza, and tried to make me a cup.
I put in a paper cup and a coffee cartridge, pushed the button at the right of the panel next to the size I wanted, and instead of that steaming coffee, I got a blinking red light at the left (marked below with an arrow).
I tried to puzzle the meaning of this light. It had the icon you see, with a coffee cup and an X. What did it mean? Obviously in a large beverage dispensing machine it would stand for “I’m out of cups”; but this machine did not store cups. It might mean “You forgot to put in the cup” – only I hadn’t. What else? “Smash a cup before I agree to make coffee”?
After much futile experimentation a local came and said “Oh, the machine is out of water”, and she proceeded to pour some in at the top. I could finally enjoy my coffee.
But what a stupid design choice… the cup with the X has no relation to missing water; and indeed, the fact that the cup looks identical to those in the icons at the right side of the panel only reinforces the mis-interpretation.
Shame on you, Lavazza designers!
Now actually, the change is minimal and mostly unimportant, as you can see in the photo of the old can (at left) and the new. They have a slightly modified graphic design, but it’s the same good ol’ coffee we’re all addicted to. But there is one change that caught my eye: the new can is noticeably taller. Since both contain 200g of the same powder, you’d think it was also thinner; and in a sense it is, but not at the base; in fact the bottom and top are of identical diameter. The new can, however, has a “waist” in the middle.
So what? So, canned goods have to be stored, transported, and stocked. They therefore need to be packed close together; ideally you’d want them hexagonal, as the bees had discovered long ago. But even with round cans, you need to try and minimize wasted space. In the home this means minimizing shelf footprint, or base area; you want to be able to put as many of these on a shelf as possible. For shipping and storehouse space you also care about height, of course. But what you really don’t want is to have this sexy curvaceous can that maintains the same footprint but adds height by wasting unusable empty space in the middle.
