Author: Nathan Zeldes

http://www.nzeldes.com

Another lost shape

April 24, 2010 / Nathan Zeldes / 1 Comment

I was visiting a print design firm and noticed a pile of freshly printed business cards that had the shape of a rectangle with one corner cut off diagonally. I was delighted: this must clearly be the card of some IT professional who wanted to play on the shape of the IBM punched card, right?

Punched Card

Wrong, of course. I asked the designer and he said this is just a nice shape for someone wishing to stand out from the usual rectangular cards, but he didn’t even recognize that this is the form factor of a punched card. In fact, he’d never even seen such a card, even though they were all too common in his parents’ youth – not only in mainframe computer installations but also in every home, since they were used for utility bills to facilitate later data processing (see here). No one who was even slightly literate in the sciences could have missed the similarity back then.

Yet another iconic shape going away into the mists of oblivion…

Little Big Biscuit

April 17, 2010 / Nathan Zeldes / 0 Comments

You need to speak Hebrew and French to detect the hilarity of this photo:

Petit Beurre package

Here’s the thing: the package contains a local make of Petit Peurre cookies, a timeless biscuit design. However, someone decided to brand it as PTIBER GADOL – literally, “Large Petit Beurre“. Except that Petit, of course, means Little…

Oh, and incidentally, neither the package nor the biscuits deviate from the standard size we’ve had for ages. The only large thing about this product is the silliness of the branding.

Chimney sighting

April 11, 2010 / Nathan Zeldes / 5 Comments

Here is a striking photo I snapped in Tubingen, in southern Germany, showing a building with a tile roof… bearing a weird pattern:

Building with chimney in Tubingen

Chimney in Tubingen
The cause of the red circle on the roof is unmistakable, the air flows around the chimney… but it is the opposite of what you’d expect, and the details are a bit unclear (considering the darker soot circle around the cleared out area). If you care to speculate, do it in the comments!

All staplers are not created equal!

April 2, 2010 / Nathan Zeldes / 3 Comments

Continuing the theme of using the right tool for the job, here’s my take on a tool that is everywhere: the trusty old stapler.

Most everyone uses the usual kind if stapler, either the small size 10 or the regular standard office model. The problem is, neither of these is any good for more than a few pages. Yet they are readily available and people use them, accepting the frequent frustration of misaligned, crooked or ineffective fastening for thicker jobs.

My recommendation: go and buy the two following units, which do a far better job on midsized print jobs. The first is a plier-stapler, a replacement for the standard office model. It uses the same staples, but its grip is far better, its alignment is perfect, and applying the required pressure for a perfect fastening is natural and effortless. No office or home should be without one of these.

Plier Stapler

The second may not be needed in every home, but if you create serious documents you should get one: a heavy duty stapler, one designed to grab – in the case of the one in the photo – 75 pages of paper with ease. Be sure to try before you buy, though – I’ve seen many poorly designed models that were almost useless. But a good make – I’m very happy with my Max model HD-3D, for one – will slice through those fat printouts and photocopy stacks like butter. That’s what you need!

Heavy duty stapler model Max HD-3D

Language in the making: the Hebrew Typewriter

March 18, 2010 / Nathan Zeldes / 7 Comments

A while back I was visiting the wonderful Museum of Business History and Technology in Wilmington, Delaware, which has countless typewriters, that incredible device that will soon be completely forgotten. Among these faithful servants of the authors of yesteryear I saw the device in this photo.

Remongton 92 Hebrew Typewriter

It’s an old Hebrew Remington 92 from around 1930, but what caught my eye was the Hebrew inscription on the frame, which translates literally into “Remington tool of writing type“. Now, the modern Hebrew name for typewriter means literally “writing machine”. And in fact, a little Googling will find you the same old model with this very phrase on it.

So what we’re seeing here is language in the making: the unit in the photo is so early that the term for it hasn’t jelled yet, and different batches were marketed with different names!

Speaking of which, I notice that the name for this machine, in every language I can make out, includes the root “write”, most commonly simply as “writing machine” (machine à écrire, macchina da scrivere, Schreibmaschine, máquina de escribir, etc). Nobody calls it a “printing machine”, even though that’s the immediate action. The important thing is that it is used for writing, in the good old sense that one did with a quill, or a pen, or a pencil, or a piece of chalk. It’s simply an accessory to the creative mind, and all these names – including the discarded one on the Remington 92 above – reflect that fact. Somehow, our computers and keyboards and printers and word processors have lost that linguistic flavor…

The fading memory of arithmetic

March 12, 2010 / Nathan Zeldes / 0 Comments

Isaac Asimov once wrote a SciFi story named The feeling of Power, in which a future age has become so accustomed to computers that the rediscovery of how to calculate sums with pencil and paper – or in one’s head – is considered a major breakthrough.

That age may be nearer than we think. Recently we went shopping and were told by a pleasant young salesgirl that we’ll get a 10% discount on an item listed at 360 NIS. I figured the final price in my head, while the girl whipped out a rather large desktop calculator and proceeded to pound its keys, displaying the result a few seconds after I’d finished. Not that I claim any arithmetical prowess: it wasn’t like I had to figure 83.45% of 382.44 NIS. Taking 36 from 360 is no big deal.

But I was curious, so I asked the young woman whether she could have figured the result without the calculator; and she admitted she couldn’t have. She didn’t seem embarrassed about it; she sounded as if I’d asked whether she could read cuneiform script, or design a spaceship. Of course she couldn’t; that’s what calculators were for, after all…

Good fitness advice

February 26, 2010 / Nathan Zeldes / 0 Comments

Saw the panels below by an elevator. The left one is the familiar elevator control; the one on the right, however, uses fake buttons and reads: “Before you press, think of your health – use the stairs!”

Good advice, nicely implemented…

Use The Stairs!

Fast food, fifties style

February 26, 2010 / Nathan Zeldes / 0 Comments

We have a McDonald’s in downtown Jerusalem (of course!), but within spitting distance of it there is another kind of fast food restaurant, one that is dear to the hearts of the city’s old time residents. It is the Ta’ami restaurant.

Ta'ami restaurant in Jerusalem

Ta’ami is a tiny restaurant: one room, opening right onto the sidewalk in Shamai street, with a few tables inside. A working man’s eatery, it has no “wait to be seated” rule; in fact, you walk right in and sit on any free chair – not table: unrelated customers are expected to share the same table. No fuss, no niceties, but wonderful food, starting with Hummus that many say is the best in the land (and many others violently disagree; Hummus connoisseurship tends to run to high emotions).

So why is this a fast food joint? Well, here’s how this works: you go in, spy an empty chair, and as soon as your behind hits it, the waiter is at your side, rattling a list of dishes (though most regulars know what they want). You order, and in a minute or so your food is placed before you. No time wasted. But it goes beyond that, thanks to the legendary founder of Ta’ami, the late Mr. Albert Majar, whose photo adorns the wall. Albert came from Bulgaria around 1950, and started his family-run restaurant soon thereafter. His techniques of customer management were famous and cherished in our town. He’d go around the tiny hall and urge the clients to eat faster, to make room for more people to eat. His favorite phrase, “Swallow, don’t chew!”, became so famous that it is now the restaurant’s slogan. He also used to compact tables by switching people from table to table in mid-lunch, thereby freeing contiguous seats for people who came in groups. And so business was brisk, profits presumably grew, and a legend was born.

Not exacly the way they do it at McDonald’s… but what Hummus!

RosettaStone posts a blooper

February 21, 2010 / Nathan Zeldes / 1 Comment

Was looking up RosettaStone, that Rolls Royce of computer-based language teaching tools. They have a nice web site with demo videos and all – very handy. And they had a video there promoting their system, and as it zipped past something seemed wrong. I rewinded a bit and there it was: my native Hebrew language, in a pattern that made no sense at all. It took a second to resolve: they had the hebrew word for Succeed – written backwards, left to right.

Rosetta Stone Error

Of course it’s not uncommon to see a Windows program mess up the text direction of Hebrew (and, I suppose, other RTL languages) – after all, Redmond is not in Israel – but you’d expect a Languages school to catch this blooper…

Neat! A shopping cart with a magnifier!

February 17, 2010 / Nathan Zeldes / 2 Comments

We were in a large drugstore in Germany, when I noticed that all the shopping carts had a large magnifier lens attached to them, like this:

Magnifier on a Shopping Cart

Magnifier on a Shopping Cart The magnifiers were fitted in a sturdy and elegant holder, designed to allow the carts to be stacked in a row as usual.

This was a new one for me… and it took me a moment to figure out the reason: these guys wanted their clients – even the elderly with their imperfect vision – to be able to read the fine print on the medicine packages.

I admit I was impressed that they care!