We all buy LED light bulbs these days (remember the days of CFL and tungsten filament bulbs?). And we buy them in little cardboard boxes made from dead trees. You have skinny single-bulb boxes, and you have twice as wide two-packs. So imagine my surprise when I saw the in-between box at the left  in the photo:

No, this box doesn’t hold 1-1/2 bulbs. It holds the same pair as the fatter box. Here’s how:

And that is genius. By putting  the two lamps snuggled together in this way, G-Plus saved money for themselves, saved storage space for retailers and consumers, and of course saved some trees and cut transportation emissions in the process.

And it didn’t cost them a thing!