Out of the Box billboard technique

Our supermarket provides a large billboard for public use, where people post the usual mix of personal ads of all kinds. So many of them, in fact, that any one ad is likely to get drowned or covered by other ads before the day is out.

So here’s one person that solved this problem in an original way, providing their ad with a unique chance to register on people’s eyeballs.

I was walking up the ramp at the left in the photo above, which leads to the supermarket’s main doors, and I saw at my feet the ad in the photo, taped right to the metal ramp. It advertises a flat for rent – and no shopper coming that way can fail to notice it. Wayda go!