The day I left New York to fly back to Israel I bought, on an impulse, a CardScan business card scanner at Best Buy. I’d received all these cards from colleagues at the IORG conference, and the thought of typing all the details into my computer was depressing…
Anyway, I got home, installed the software, and the scanner wouldn’t work right. Yikes! I mean, I build electronic gear, so I know this can happen… but I was thousands of miles from the nearest Best Buy. I’d just transported a paperweight halfway across the planet!
So I called CardScan’s tech support number, and a nice gentleman there took me patiently through some troubleshooting and concluded that the hardware was at fault. The guy told me he’d get someone in touch about a replacement and I went to sleep. Next day I get an email from a Mr. John Phillips in Canada, who is with OptiProc, a CardScan reseller. He told me to send him a scan of my receipt, my address, a description of the fault, and so on; and he’ll ship me a replacement as soon as I did. Not after considering my reply, mind you; nor after I send back the unit. Immediately when he gets my address. And he did; in fact he FedEx’d the new unit, for added speed. Only when this tested OK - which it did - was I to post the old unit back to Canada.
Good customer support is a key part of the user experience, and this is as good as it gets - so, kudos to CardScan, to OptiProc, and to John!

The scanner, by the way, turned out to be a cute little gadget - you place a card in its input end and seconds later it’s scanned, OCR’d and parsed into your contacts database. A truly useful device if you venture often outside your cubicle and actually meet other people!




recent ThinkPad notebooks that many users may be barely aware of: a little white LED in the screen’s frame that illuminates the keyboard. This is useful for when you work on an airplane at night and prefer to leave the overhead reading light off (whether out of consideration for your co-travelers or for your battery life - in the dark you can work at the screen’s minimal backlight intensity).




The evolution of the On/Off power switch symbol
We all know the symbol with a vertical line in a circle: it identifies the On/Off power switch. It occurred to me that this familiar symbol is evolving in a bizarre fashion.
Originally, switches had a lever or slider that could move to either of two physical positions. In those days the switch was marked with the word POWER and its positions with ON and OFF. Then, as switches became smaller and more globalized, the two words were replaced with 1 and 0, as seen even today on many rocker switches.
And then the ubiquity of microprocessors made it more economic to do everything with momentary pushbutton switches; the computer inside could take care of figuring whether you meant ON or OFF. And so, the button now needed an icon that conveys both options; I surmise that is when the familiar “1-inside-a-0″ symbol came into existence (if you know otherwise do share in the comments!) This round icon fit nicely on round buttons, and became ubiquitous.
But then we start to see the form shown in the two photos above right: a bastardized version combining the 1-in-a-circle with a 1 in the same symbol. This makes no sense at all - the correct representation would have been 1/0, for On slash Off. Instead we get On slash OnOff. Sloppy thinking…
Such erroneous contractions are often seen in spoken language - as in “IT technology”, which expands to “information technology technology” (there’s even a company by that name, and its slogan, amusingly, is “We make sense of IT“). But now we see the same error invading the more compact space of visual symbols…