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	<title>Commonsense Design &#187; History</title>
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	<link>http://designblog.nzeldes.com</link>
	<description>Nathan Zeldes blogs on everyday product design</description>
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		<title>Nothing new under the sun</title>
		<link>http://designblog.nzeldes.com/2011/09/nothing-new-under-the-sun/</link>
		<comments>http://designblog.nzeldes.com/2011/09/nothing-new-under-the-sun/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 20:15:38 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://designblog.nzeldes.com/?p=1227</guid>
		<description><![CDATA[Everyone knows that sport fans can get violent in their excitement&#8230; there is even a Wikipedia article listing violent spectator incidents in sports. This being an aspect of human nature, it is not surprising that the custom of berating and clobbering the opposite team&#8217;s supporters goes back to earlier times. Still, I was quite amused [...]]]></description>
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<p>Everyone knows that sport fans can get violent in their excitement&#8230; there is even a <a href="http://en.wikipedia.org/wiki/List_of_violent_spectator_incidents_in_sports">Wikipedia article</a> listing violent spectator incidents in sports. This being an aspect of human nature, it is not surprising that the custom of berating and clobbering the opposite team&#8217;s supporters goes back to earlier times. Still, I was quite amused when I saw this fresco in the archeological museum of Naples:</p>
<p><img style="width: 496px; display: inline; height: 453px;" src="http://designblog.nzeldes.com/wp-content/uploads/2011/09/Pompeii_Arena_500.jpg" alt="Pompeii amphitheatre violence" width="496" height="453" /></p>
<p>This picture, from the wall of a house in Pompeii, depicts a memorable historical event from AD 59, which is described by Tacitus in his <em>Annals (Book XIV, 17)</em>:</p>
<blockquote style="margin-right: 0px;" dir="ltr"><p>About the same date, a trivial incident led to a serious affray between the inhabitants of the colonies of Nuceria and Pompeii, at a gladiatorial show presented by Livineius Regulus &#8230; During an exchange of raillery, typical of the petulance of country towns, they resorted to abuse, then to stones, and finally to steel; the superiority lying with the populace of Pompeii, where the show was being exhibited.</p></blockquote>
<p>And indeed, the fresco shows the agitated fans running inside and around the stadium, with some first victims already on the ground. The actual casualty count was higher by far:</p>
<blockquote style="margin-right: 0px;" dir="ltr"><p>As a result, many of the Nucerians were carried maimed and wounded to the capital, while a very large number mourned the deaths of children or of parents.</p></blockquote>
<p>The outcome, in fact, was dire for the Pompeiians: the emperor (the infamous Nero) delegated to the senate, and the ruling was that</p>
<blockquote style="margin-right: 0px;" dir="ltr"><p>the Pompeians as a community were debarred from holding any similar assembly for ten years, and the associations which they had formed illegally were dissolved. Livineius and the other fomenters of the outbreak were punished with exile.</p></blockquote>
<p>Nothing new under the sun&#8230;</p>
<h6>Image: <a href="http://en.wikipedia.org/wiki/File:Pompeji_-_Wandmalerei_-_Amphitheater.jpg">Wikimedia</a>.</h6>
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		<title>Hats off to ancient Egyptian medicine</title>
		<link>http://designblog.nzeldes.com/2011/03/hats-off-to-ancient-egyptian-medicine/</link>
		<comments>http://designblog.nzeldes.com/2011/03/hats-off-to-ancient-egyptian-medicine/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 10:17:22 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://designblog.nzeldes.com/?p=1120</guid>
		<description><![CDATA[Egypt today has its problems, but a few millennia ago the land along the Nile was a center of power, technology and culture. We all know of its monumental achievements in architecture; what is less widely known is that the Egyptians had a very advanced medical knowledge. So what do you do, if a worker [...]]]></description>
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<p>Egypt today has its problems, but a few millennia ago the land along the Nile was a center of power, technology and culture. We all know of its monumental achievements in architecture; what is less widely known is that the Egyptians had a very advanced medical knowledge.</p>
<p>So what do you do, if a worker finishing the nose of the sphinx has just dropped his hammer on the head of a coworker down below? Why, you bring the injured guy to a doctor, who then consults his library and comes up with this:</p>
<blockquote><p><strong>Instructions concerning a gaping wound in his head, penetrating to the bone.</strong></p>
<p><strong>If thou examinest a man</strong> having a gaping wound in his head, penetrating to the bone, thou shouldst lay thy hand upon it (and) thou shouldst palpate his wound. If thou findest his skull uninjured, not having a perforation in it&#8230;<br />
<strong>Thou shouldst say regarding him:</strong> &#8220;<em>One having a gaping wound in his head. An ailment which I will treat.</em>&#8221;<br />
<strong>Thou shouldst</strong> bind fresh meat upon it the first day; thou shouldst apply for him two strips of linen, and treat afterward with grease, honey, (and) lint every day until he recovers.<br />
<strong>As for:</strong> &#8220;Two strips of linen,&#8221; it means two bands of linen which one applies upon the two lips of the gaping wound in order to cause that one join to the other.</p></blockquote>
<p>This is Case #2 in the <a href="http://en.wikipedia.org/wiki/Smith_papyrus">Smith Papyrus</a>, an Egyptian medical treatise from the 17th century BC. It covers 48 cases, from smashed skulls to flesh wounds, each discussed with the same clarity we see above: a title, a description of symptoms, a diagnosis and a treatment course. Not all of them are as easy as the one above; for instance, take Case #6:</p>
<blockquote><p><strong>Instructions concerning a gaping wound in his head, penetrating to the bone, smashing his skull, (and) rending open the brain of his skull.</strong></p>
<p><strong>If thou examinest a man</strong> having a gaping wound in his head, penetrating to the bone, smashing his skull, (and) rending open the brain of his skull, thou shouldst palpate his wound. Shouldst thou find that smash which is in his skull like those corrugations which form in molten copper, (and) something therein throbbing (and) fluttering under thy fingers, like the weak place of an infant&#8217;s crown before it becomes whole-when it has happened there is no throbbing (and) fluttering under thy fingers until the brain of his (the patient&#8217;s) skull is rent open-(and) he discharges blood from both his nostrils, (and) he suffers with stiffness in his neck&#8230;<br />
<strong>Thou shouldst say concerning him:</strong> &#8220;<em>An ailment not to be treated.</em>&#8221; . . .</p></blockquote>
<p><img src="http://designblog.nzeldes.com/wp-content/uploads/2011/03/SmithPapyrus.jpg" alt="Part of the Smith Papyrus, an ancient Egyptian medical text" width="250" height="276" align="right" />This last does not mean that the guy has no insurance; indeed, the scroll goes on to specify how he will be treated, but only with palliative care, waiting to see if nature will (miraculously) manage.</p>
<p>Note the incredible degree of diagnostic expertise in this example. Those Egyptians knew their trade all right.</p>
<p>But what I like most about this textbook from another age is how for each case, the doctor must declare the prognosis and articulate his conclusion: &#8220;<em>This is X: an ailment which I will treat</em>&#8220;, or &#8220;<em>This is Y: an ailment not to be treated</em>&#8220;. There are even some marginal cases of &#8220;<em>an ailment with which I will fight with</em>&#8220;.</p>
<p>You can read an early translation of the entire scroll <a href="http://www.touregypt.net/edwinsmithsurgical.htm">here</a>, or play with an interactive version (with a newer translation) <a href="http://archive.nlm.nih.gov/proj/ttp/flash/smith/smith.html">here</a>.</p>
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		<title>Pedestrian crossings in antiquity</title>
		<link>http://designblog.nzeldes.com/2010/12/pedestrian-crossings-in-antiquity/</link>
		<comments>http://designblog.nzeldes.com/2010/12/pedestrian-crossings-in-antiquity/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 15:14:41 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Design history]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://designblog.nzeldes.com/?p=1059</guid>
		<description><![CDATA[The &#8220;zebra&#8221; pedestrian crossing with its rectangular stripes is all too familiar. According to Wikipedia, it was introduced after WW2; but its roots appear much earlier in history&#8230; During our recent tour of Pompeii I saw how the Romans approached the matter, which they did with their usual pragmatic attitude. Pompeii&#8217;s streets are paved with [...]]]></description>
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<p><span lang="EN">The &#8220;zebra&#8221; pedestrian crossing with its rectangular stripes is all too familiar. According to Wikipedia, it was introduced after WW2; but its roots appear much earlier in history&#8230;</span></p>
<p>During our recent tour of Pompeii I saw how the Romans approached the matter, which they did with their usual pragmatic attitude. Pompeii&#8217;s streets are paved with large black flagstones, and are flanked by tall sidewalks. And at frequent intervals these are connected by pedestrian crossings like these:</p>
<p><img style="margin: 10px 0px; width: 499px; display: inline; height: 282px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/12/Pompeii_Xing_1.jpg" alt="Pedestrian crossing at Pompeii" width="499" height="282" /></p>
<p>The similarity to our present day zebra crossing is striking, except that these stripes are as tall as the sidewalk and act as stepping stones. The reason is obvious: when the city was alive &#8211; before Vesuvius wiped it out with a belch &#8211; the streets must&#8217;ve been at various times packed with water, mud, trash and worse. The refined ladies who lived in the exquisite villas we see in ruin today were no doubt eager to keep their dainty sandals and flowing robes above street level as they went about their shopping.</p>
<p>And they had these crossings all over the town &#8211; from single-stone versions in smaller alleys to multiple crossings at large intersections, as you see below.</p>
<p><img style="margin: 10px 0px; width: 500px; display: inline; height: 325px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/12/Pompeii_Xing_2.jpg" alt="Pedestrian crossing at Pompeii" width="500" height="325" /></p>
<p><img style="margin: 0px 0px 10px; width: 500px; display: inline; height: 339px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/12/Pompeii_Xing_3.jpg" alt="Pedestrian crossings at Pompeii" width="500" height="339" /></p>
<p>The nearer crossing in the last photo attests to another attribute of this design: note the deep narrow grooves along the road which go through the spaces between the stepping stones. The stones were spaced to the same width as the wheels on a standard cart, allowing wheeled traffic to drive through undisturbed, resulting in the eroded ruts you see in the photo.</p>
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		<title>Cave Canem!</title>
		<link>http://designblog.nzeldes.com/2010/12/cave-canem/</link>
		<comments>http://designblog.nzeldes.com/2010/12/cave-canem/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 11:48:13 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Design history]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://designblog.nzeldes.com/?p=1053</guid>
		<description><![CDATA[The ancient Romans were amazingly like us&#8230; If you want to learn how they lived, you have two options: watch the HBO series (which made an honest effort at historical accuracy), or go visit Pompeii, a lively town frozen in time by that devastating Vesuvian eruption in 79 AD. I did both, and in Pompeii [...]]]></description>
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<p>The ancient Romans were amazingly like us&#8230;</p>
<p>If you want to learn how they lived, you have two options: watch the HBO series (which made an honest effort at historical accuracy), or go visit Pompeii, a lively town frozen in time by that devastating Vesuvian eruption in 79 AD.</p>
<p>I did both, and in Pompeii I snapped this mosaic floor at the street entrance of one of the houses:</p>
<p><img style="margin: 10px 0px; width: 500px; display: inline; height: 375px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/12/Cave_Canem.jpg" alt="Cave Canem sign in Pompeii" width="500" height="375" /></p>
<p><img style="margin: 10px 0px 10px 10px; width: 211px; display: inline; float: right; height: 147px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/12/Beware.jpg" alt="Modern sign" width="211" height="147" />Nice dog, this one: not too ferocious to allow sympathy, yet substantial enough to scare away thieves. And in case your Latin is rusty, CAVE CANEM means exactly what its modern counterpart in the image at right does (but then, Latin being an important influence in English, you could have identified the words in &#8220;Caveat&#8221; and &#8220;Canine&#8221;&#8230;)</p>
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		<title>The future is here! Sort of&#8230;</title>
		<link>http://designblog.nzeldes.com/2010/12/the-future-is-here-sort-of/</link>
		<comments>http://designblog.nzeldes.com/2010/12/the-future-is-here-sort-of/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 08:09:23 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Design history]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://designblog.nzeldes.com/?p=1044</guid>
		<description><![CDATA[I was watching 2001: A Space Odyssey again. Such a contrast to today&#8217;s special-effect-based space operas&#8230; an incredible movie by two giants, and not a bit of CGI in it, either (Sigh&#8230;) Anyway, in the beginning Dr. Heywood arrives at the space station, and is subjected to a &#8220;Voice Print Identification&#8221; process as he enters [...]]]></description>
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<p>I was watching <em>2001: A Space Odyssey</em> again. Such a contrast to today&#8217;s special-effect-based space operas&#8230; an incredible movie by two giants, and not a bit of CGI in it, either (Sigh&#8230;)</p>
<p>Anyway, in the beginning Dr. Heywood arrives at the space station, and is subjected to a &#8220;Voice Print Identification&#8221; process as he enters a secure area. And it was in this very week that my bank had me record my voice for voice print ID, a new regulatory requirement for phone based transactions in this country.</p>
<p><img style="text-align: center; width: 402px; display: block; height: 201px; margin-left: auto; margin-right: auto;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/12/2001_SpaceOdyssey.jpg" alt="Space Station" width="402" height="201" /></p>
<p>So, it is 2010, and the futuristic technology that Clarke and Kubrick envisioned in 1968 for use in 2001 is here. Unfortunately, that&#8217;s the least interesting prediction of this imaginative movie: we don&#8217;t have ubiquitous video telephony (Skype excluded), we don&#8217;t have a moon base, we don&#8217;t travel to Jupiter, and we don&#8217;t have an elegant space station that provides artificial gravity by rotating on its axis.</p>
<p>We do have a space station, true, but it looks like a pile of accreted floating junk&#8230; <img src='http://designblog.nzeldes.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
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		<title>What positronic brains are really made of</title>
		<link>http://designblog.nzeldes.com/2010/09/what-positronic-brains-are-really-made-of/</link>
		<comments>http://designblog.nzeldes.com/2010/09/what-positronic-brains-are-really-made-of/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 14:00:26 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://designblog.nzeldes.com/?p=970</guid>
		<description><![CDATA[There is a progression in the components of electronic computers. In the forties and fifties they were made of vacuum tubes; in the sixties, of transistors; in the seventies and later of increasingly dense silicon chips. And in the future, according to the vision of SciFi master Isaac Asimov, there will be positronic brains, small [...]]]></description>
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<p>There is a progression in the components of electronic computers. In the forties and fifties they were made of vacuum tubes; in the sixties, of transistors; in the seventies and later of increasingly dense silicon chips. And in the future, according to the vision of SciFi master Isaac Asimov, there will be <a href="http://en.wikipedia.org/wiki/Positronic_brain">positronic brains</a>, small enough to fit in a robot&#8217;s skull, and they will be based on the interplay of positronic potentials in a platinum-iridium matrix. <strong>But wait&#8230; according to Hollywood, there will be something else.</strong></p>
<p>Enter the 2004 movie &#8220;I, Robot&#8221;. This has its drawbacks, from the blatant product placement to the inevitable hyperactive hollywoodization of Asimov&#8217;s lovely book. Still, the CG robots are neat, and I enjoyed watching it &#8211; and something caught my eye about 66 minutes into the film. At that point, the robotic protagonist Sonny sketches its dream for the benefit of Will Smith, and it shuffles some loose notepaper on the lab workbench. The paper has the US Robotics letterhead, and is filled with scientific-looking schematics and stuff. But as one sheet of paper was uncovered for a second, I instinctively recognized a familiar symbol.</p>
<p><img style="margin: 10px 0px; width: 499px; display: inline; height: 343px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/09/USR_doc.jpg" alt="Triode tubes in a US Robotics schematic - as seen in the I, Robot movie" width="499" height="343" /></p>
<p><a href="http://designblog.nzeldes.com/wp-content/uploads/2010/09/Triode-Symbol.jpg"><img class="alignright size-full wp-image-980" title="Triode Symbol" src="http://designblog.nzeldes.com/wp-content/uploads/2010/09/Triode-Symbol.jpg" alt="Triode Symbol" width="120" height="129" /></a>Here is the capture of that frame, and what I glimpsed are the three circles. They&#8217;re fuzzy enough, but to a techie of my generation they&#8217;re unmistakable: these are the symbols of triode vacuum tubes. In fact, the parts list above the schematic names some of them as &#8220;805 or equivalent&#8221;; the 805 was a hefty power amplifier triode, as specified <a href="http://tdsl.duncanamps.com/pdf/805.pdf">here</a>.</p>
<p>So &#8211; in 2035 they will have positronic brains of incredible miniaturization, and they will also make use of the clunky glass tubes that were in use during World War II. <strong>Right</strong>.</p>
<p>Whoever prepared the props for this scene must&#8217;ve grabbed the schematics and text from some old technical manual&#8230; and it can&#8217;t even be a matter of product placement, since these tubes are no longer in serious use. Just sloppiness&#8230;</p>
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		<title>Generation Y Fruit!</title>
		<link>http://designblog.nzeldes.com/2010/07/generation-y-fruit/</link>
		<comments>http://designblog.nzeldes.com/2010/07/generation-y-fruit/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 12:03:05 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Odds and Ends]]></category>
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		<description><![CDATA[Edible fruit have been on this planet since the Cretaceous, but they know how to move ahead with the times. See the photo: this pear, recently arrived from our greengrocer, has a barcode on it! Why does a pear need its own barcode? I could understand putting one on the crate, for easier shipping control [...]]]></description>
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<p><strong>Edible fruit have been on this planet since the Cretaceous,</strong> but they know how to move ahead with the times.</p>
<p>See the photo: this pear, recently arrived from our greengrocer, has a barcode on it!</p>
<p><img style="margin: 10px 0px; width: 500px; display: inline; height: 324px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/07/Barcoded_pear.jpg" alt="Barcoded pear" width="500" height="324" /></p>
<p><strong>Why does a pear need its own barcode? </strong>I could understand putting one on the crate, for easier shipping control and stock management; but nobody scans an individual pear, do they? In fact, people have been eating pears for ages (seven millennia, more or less), and for 99.9% of that time they managed just fine without a barcode, as you can see in this snippet from a <a href="http://commons.wikimedia.org/wiki/File:Knoop.jpg">botanical illustration</a> from 1771.</p>
<p><img style="margin: 10px 0px; width: 500px; display: inline; height: 269px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/07/18c_Pears.jpg" alt="Pears - illustration by Johann Knoop, 1771" width="500" height="269" /></p>
<p><img style="margin: 10px 0px 10px 10px; width: 250px; display: inline; float: right; height: 255px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/07/Pear_Barcode.jpg" alt="Sticker on a pear" width="250" height="255" /><br />
<strong>And our modern pear has more than a barcode:</strong> it has a logo, and it has a catalog number, and &#8211; wonder of wonders &#8211; it has a <a href="http://usapears.org/">Web site</a>! This is nicely done, chock full of pear lore and fun. I&#8217;d joke that at this rate it will soon have its own fruity Facebook account, but of course, <a href="http://www.facebook.com/USApears">it already does</a>. And it&#8217;s on Twitter, too: <em>@usapears</em>.</p>
<p><strong>These Generation Y pears </strong>sure are getting ahead in our hyper-connected world! <img src='http://designblog.nzeldes.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>A computer for every child, 1909 style</title>
		<link>http://designblog.nzeldes.com/2010/07/a-computer-for-every-child-1909-style/</link>
		<comments>http://designblog.nzeldes.com/2010/07/a-computer-for-every-child-1909-style/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 09:39:38 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[History]]></category>

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		<description><![CDATA[Check the new article on my History of Computing exhibit: a century old teaching aid from Germany, with the added twist that it anticipates today&#8217;s well known slogan: &#8220;To each pupil his own counting machine!&#8221;]]></description>
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<p><img class="alignright" style="margin: 0px 0px 10px 10px; display: inline;" title="Kruger's Rechen-Federkasten" src="http://designblog.nzeldes.com/wp-content/uploads/2010/07/Kruger05_medium.jpg" alt="Kruger05_medium.jpg" width="250" height="163" />Check the <a href="http://www.nzeldes.com/HOC/Kruger.htm"><strong>new article</strong></a> on my History of Computing exhibit: a century old teaching aid from Germany, with the added twist that it anticipates today&#8217;s well known slogan: &#8220;To each pupil his own counting machine!&#8221;</p>
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		<title>Memories,memories&#8230;</title>
		<link>http://designblog.nzeldes.com/2010/05/memoriesmemories/</link>
		<comments>http://designblog.nzeldes.com/2010/05/memoriesmemories/#comments</comments>
		<pubDate>Sat, 15 May 2010 19:02:57 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Design history]]></category>
		<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[PC Hardware]]></category>

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		<description><![CDATA[I was shopping at Office Depot, and next to the checkout line they had this bin full of cheap items on sale. And in it, thrown carelessly with less decorum than potatoes get at the grocer&#8217;s, were blister-packaged Flash memory cards. They had 2.0 GB units selling for a pittance. That&#8217;s two billion bytes, or [...]]]></description>
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<p><strong>I was shopping at Office Depot, </strong>and next to the checkout line they had this bin full of cheap items on sale. And in it, thrown carelessly with less decorum than potatoes get at the grocer&#8217;s, were blister-packaged Flash memory cards.</p>
<p><img style="margin: 10px 0px; width: 499px; display: inline; height: 396px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/05/CheapMemory1.jpg" alt="Cheap Flash Memory at Office Depot" width="499" height="396" /></p>
<p><strong>They had 2.0 GB units selling for a pittance. </strong>That&#8217;s two billion bytes, or 16 Billion bits. I remember Thirty years ago, when a solid state memory board of 16K Bytes would come very carefully packaged &#8211; rightly so, as it cost thousands of dollars. The unit in the blister pack shown has a Million times as much capacity and costs 10 bucks. Of course we all know how Moore&#8217;s law is driving densities up and price per bit down, but this infamy of selling Gigabytes like peanuts brings it home with some poignancy.</p>
<p><strong>And Below is a similar case, </strong>this from our neighborhood general store. Here the Flash Disk-on-key packs are hanging from a shelf alongside Energizer batteries, chocolates, candy and chewing gum packages.</p>
<p><strong>You can bet the core memory stack</strong> I show <a href="http://www.nzeldes.com/HOC/CoreMemory.htm">here</a> was <strong>not</strong> sold with chewing gum&#8230;</p>
<p><img style="margin: 10px 0px; width: 500px; display: inline; height: 254px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/05/CheapMemory2.jpg" alt="Cheap Flash Memory" width="500" height="254" /></p>
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		<title>Another lost shape</title>
		<link>http://designblog.nzeldes.com/2010/04/another-lost-shape/</link>
		<comments>http://designblog.nzeldes.com/2010/04/another-lost-shape/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 20:13:41 +0000</pubDate>
		<dc:creator>Nathan Zeldes</dc:creator>
				<category><![CDATA[Design history]]></category>
		<category><![CDATA[History]]></category>

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		<description><![CDATA[I was visiting a print design firm and noticed a pile of freshly printed business cards that had the shape of a rectangle with one corner cut off diagonally. I was delighted: this must clearly be the card of some IT professional who wanted to play on the shape of the IBM punched card, right? [...]]]></description>
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<p>I was visiting a print design firm and noticed a pile of freshly printed business cards that had the shape of a rectangle with one corner cut off diagonally. I was delighted: this must clearly be the card of some IT professional who wanted to play on the shape of the IBM punched card, right?</p>
<p><img style="margin: 10px 0px; width: 500px; display: inline; height: 285px;" src="http://designblog.nzeldes.com/wp-content/uploads/2010/04/PunchedCard.jpg" alt="Punched Card" width="500" height="285" /></p>
<p>Wrong, of course. I asked the designer and he said this is just a nice shape for someone wishing to stand out from the usual rectangular cards, but he didn&#8217;t even recognize that this is the form factor of a punched card. In fact, he&#8217;d never even seen such a card, even though they were all too common in his parents&#8217; youth &#8211; not only in mainframe computer installations but also in every home, since they were used for utility bills to facilitate later data processing (see <a href="http://www.nzeldes.com/HOC/PunchedBill.htm">here</a>). No one who was even slightly literate in the sciences could have missed the similarity back then.</p>
<p>Yet another iconic shape going away into <a href="http://www.nzeldes.com/Miscellany/Oblivion.htm">the mists of oblivion</a>&#8230;</p>
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