Coffee or tea, Milord?

ElAl-Title-Options.jpgHere is a screenshot from the form you fill to join the El Al Frequent Flier club. The form has the usual fields (take my word for it, you to whom Hebrew is Greek), but the one that drew my attention is the Title field preceding the first name. This uses a drop-down box, which presents a very comprehensive set of options: there’s Mr and Mrs, There’s Dr, there’s Prof and Rabbi (hey, this is El Al), and there’s even Adv and Judge. But the one highlighted in the screenshot is – get this – Lord.

Which is really amusing… for one, El Al is Israel’s airline and we have no Lords in our system here. Nor do we have a flood of British nobility flying in and out all the time; I’m sure some Lords may fly El Al on occasion, but hardly enough of them to justify such consideration. In any case, if we have Lord, why not Earl, Baron, Marquess, Viscount, or – more useful – a plain generic Sir? And why stop at British noblemen – surely a traveler might be a Graf, or an Alderman, or a Fellow of the Royal Society?

And, while they’re at it, what about Lady?

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