Little Big Biscuit

You need to speak Hebrew and French to detect the hilarity of this photo:

Petit Beurre package

Here’s the thing: the package contains a local make of  Petit Peurre cookies, a timeless biscuit design. However, someone decided to brand it as PTIBER GADOL – literally, “Large Petit Beurre“. Except that Petit, of course, means Little

Oh, and incidentally, neither the package nor the biscuits deviate from the standard size we’ve had for ages. The only large thing about this product is the silliness of the branding.

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