Amazon fighting infuriating packaging!

Ordered some books today and was surprised to find on the Amazon.com home page a message from Jeff Bezos telling of their new initiative to alleviate “Wrap Rage” – “Amazon Frustration-free packaging“. Apparently they plan to recruit leading manufacturers to put an end to clamshell blister packs, steel-wire ties and excessive cushioning materials.

Amazon Frustration Free Packaging compared to regular packaging

They aren’t necessarily resorting to Julie Andrews’s “Brown paper packages tied up with strings”, but they will push for smaller, easy-to-open, recyclable cardboard boxes designed to minimize both waste and customer fury. What’s more, these plain boxes are designed to ship as they are, without need for an additional shipping carton. More details here.

What can I say? Good idea! I wish more vendors did that sort of thing.

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